This video was commissioned by Czech NGO, People in Need (PIN), who are implementing several EU funded development projects in Georgia and surrounding countries. Rural poverty in Georgia has led many agricultural workers to give up on their farms and crowd into cities where jobs are as scarce. PIN has been working on agricultural development and supporting Vocational Education and Training (VET) in rural regions and they required a video to communicate the opportunities and the need for a skilled labour force to revive Georgia’s once famous agricultural sector .
This video was part of a Facebook and local TV campaign attract more youth from rural areas to consider VET courses to help themselves and their families better manage their farms.
Apart from a intimate insight into the picturesque Georgian countryside of Imereti region, quite a bit of wine and laughter was sampled and shared in the making of this video. I look forward to producing more stories from this diverse and lovely country.
(Some still images from the video)